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On May 22, 2025, the global crypto community came together to celebrate the 15th anniversary of one of Bitcoin’s most iconic moments — Bitcoin Pizza Day. This now-legendary occasion commemorates the first known real-world Bitcoin transaction in 2010, when Florida-based programmer Laszlo Hanyecz traded 10,000 BTC (then worth about $41) for two Papa John’s pizzas. That same 10,000 BTC would now be worth over $1.1 billion, making it the most expensive pizza purchase in history.

🍕 The Historic Slice That Changed Everything

The story began on the BitcoinTalk forum, where Hanyecz posted a simple request: he would pay 10,000 BTC to anyone who could deliver him two pizzas. British user Jeremy Sturdivant accepted the offer, ordering the pizzas and unknowingly participating in what would become a cornerstone of crypto lore.

This single transaction marked a turning point — Bitcoin was no longer just a theoretical currency discussed in niche forums. It was now a real-world medium of exchange, capable of purchasing tangible goods. In Hanyecz’s own words, the act helped make Bitcoin “real” for people, and he’s expressed no regrets.

🎉 The Legacy Lives On

What began as a modest pizza trade has evolved into an international celebration of Bitcoin’s journey from obscurity to global phenomenon. Each year, crypto enthusiasts across the world honor the day with pizza parties, giveaways, and discussions about digital currency adoption.

In 2025, the celebration reached new heights — both literally and figuratively. With Bitcoin hitting a new all-time high of $111,800, major exchanges and platforms launched record-breaking promotions and giveaways totaling over $10 million in BTC, USDT, and other rewards.

💸 How Crypto Exchanges Celebrated Bitcoin Pizza Day 2025

Binance

Launched a $5 million Bitcoin referral pool, with individual prizes capped at $40 — a nod to the original pizza purchase. Binance also rolled out pizza trucks and parties in cities around the world.

BTSE

Hosted a $5.22 million USDT trading contest and introduced a 5.22% BTC staking yield — both cleverly referencing the date (5/22). A pizza-themed photo contest also drew community participation.

HTX & MEXC

HTX partnered with TRON to give away $200,000 in “Surprise Gifts” over two weeks. MEXC’s “Lucky Wheel” offered more than $100,000 in BTC and tokens to lucky users.

BTCC Exchange

Celebrated with a 52,000 USDT prize pool, where users earned 1 USDT virtual pizza slices for completing tasks. BTCC also co-hosted the 5th Annual Global Pizza Party in Monaco with PizzaDAO.

Kraken

Teamed up with Barstool Sports for a BTC Price Prediction Contest, giving away a full 1 BTC to whoever could most accurately guess Bitcoin’s price on July 28, 2025.

Crypto.com

Randomly selected 15 users to win $100 in BTC each, totaling $1,500 in prizes for lucky app or exchange users.

LCX

Distributed $20,000 in BTC globally, showing appreciation for its user base and celebrating the crypto milestone.

Coins.ph (Philippines)

Ran a ₱10,000 Bitcoin giveaway, selecting 20 winners who completed promotional tasks on Gleam.

CoinDCX (India)

Kept the spirit alive by giving away free pizzas, reinforcing the day’s cultural relevance and boosting local crypto enthusiasm.

Yiksi Exchange

Held a Bitcoin giveaway, encouraging participants to guess the BTC price and win the full value of one Bitcoin, provided they had a wallet address ready.

📍 Community Events: Pizza, Parties & Prizes

Bitcoin Pizza Day wasn’t just celebrated online. In Palm Desert, California, Crypto Fitz hosted an in-person event at Stuft Pizza, complete with pizza, community networking, and giveaways — including tickets to the world’s largest Bitcoin conference.

🍕 Why It Matters

Bitcoin Pizza Day is more than a quirky anecdote; it’s a celebration of utility, progress, and belief in the future of decentralized finance. From a $41 pizza to multi-billion-dollar markets, the growth of Bitcoin has been nothing short of revolutionary.

As crypto adoption grows globally, May 22 stands as a reminder of how far the space has come — and how far it can still go.

📰 Stay tuned and stay informed. The next slice of crypto history could be yours.